Photo Courtesy: TaylorMade Golf
TaylorMade Golf Company announced that four-time major champion and two-time PGA TOUR Player of the Year, Rory McIlroy, has signed a long-term agreement with TaylorMade after testing with nearly every major club manufacturer.
“My future rests firmly in my hands – that’s why I choose TaylorMade,” McIlroy said. “I’ve been around the game long enough and have tested most clubs on the market, but I have never been as excited about equipment as I am right now.”
With his new full bag plus golf ball deal, McIlroy joins a Tour staff that now includes the top three players in the world and 6 in the top 12 of the OWGR. The signing of the 28 year-old Northern Irishman is yet another decisive move by the company that reaffirms its commitment to fielding the strongest Tour staff in the industry and putting the highest performing equipment in the hands of the best players in the world.
McIlroy joins Team TaylorMade with an impressive resume of accomplishments that already puts him in an elite class of golfers and rivals any active player on Tour. As one of the most tenacious, performance-driven players the game has ever seen, the 13-time PGA TOUR & 13-time European Tour winner is looking to reclaim his position as the #1 player in the world with an arsenal of new TaylorMade products in the bag as he embarks on the next stage of his career in pursuit of his fifth major championship and beyond.
In the summer of 2016, McIlroy stated that he intended to spend a full year playing and testing product from nearly every major manufacturer, but commented at the Barclays that if he came across a product that he liked and was comfortable with, he’d accelerate his decision and consider signing a long-term deal. His decision became clear after experiencing the performance of TaylorMade and realizing the noticeable benefits over the equipment he was previously playing.
‘17 M2 Driver
Rory’s length off the tee is one of the strongest parts of his game, so the optimization of a driver for him in testing was very important. A variety of driver heads, lofts, shafts, swingweights and adjustability settings were all tested, with McIlroy keen on finding his optimal setup. In the end, the team landed on a 9.5* ’17 M2 driver (more specs below in WITB section).
’17 M2 Tour Fairways
Similar to driver testing, Rory took the opportunity to test multiple heads in both the ’17 M1 and M2 fairways, which included different loft configurations, weight settings and shafts. It was critical to fit McIlroy into a fairway that, per his preference, could be used both for positioning off the tee and going after par-5s in two. His desire for the M2 Tour fairways was evident at the Masters, where he had two of them in the bag and commented how easy they were to turn over compared to his previous product. In testing, his sentiment echoed those statements, as he was elated about the versatility and turf interaction they provide him.
“RORS Proto” Irons
Rory has played muscle-back irons throughout his career and worked closely with TaylorMade’s R&D team in testing a new prototype the iron team in Carlsbad has been developing. Characterized by a shorter blade length, reduced offset and revised shaping, the “Rors Proto” iron has not only exceeded McIlroy’s performance expectations but also aesthetically suits his eyes perfectly, too. In addition to his new irons, he’s opted to play the 3 & 4 irons of the P750 Tour Proto.
Milled Grind Wedges
It’s no secret that McIlroy can overpower golf courses with his length; it’s this length that will leave him with more wedges into par-4s than the average tour player, so finding the optimal wedges & grinds to hit all the shots he needs is important. After a thorough process, McIlroy will eventually play the Milled Grind wedges that will be machine milled to his personal specification. The result – a competitive advantage over the competition with wedges engineered for unparalleled accuracy, optimal turf interaction and consistent performance.
Putter
Over the coming weeks, TaylorMade’s Tour and product teams will be working closely with McIlroy to find a model that is optimal for him.
“It’s incredible when a 4-time major champion who expects nothing but the finest performance from his equipment and golf ball reaches out to your company requesting the opportunity to meet with you,” David Abeles, President & CEO, Taylor Made. Our tour staff and product teams have been working closely with Rory for months and after extensive testing, we’re elated that he has chosen to join Team TaylorMade as he embarks on the next chapter of his career.”
