The WWE has found another partner in Dallas for WrestleMania.
In addition to joining forces with the Jones family and AT&T stadium, Chief Brand Officer for WWE Stephanie McMahon, announced that they will be partnering with the Texas Lottery.
Executive Director of the Texas Lottery, Gary Grief, believes the partnership is a natural one which will benefit the public.
“We are excited about this opportunity and believe this partnership will be an asset in generating revenue for Texas education,” Grief said.
The partnership comes in the form of WrestleMania scratch off lotto tickets which will feature WWE wrestlers. Besides the usual cash prizes that the Texas Lottery provides, these tickets with have rewards specific to the WWE.
Trips to WrestleMania 32, travel to the WWE Performance Center and replica WWE World Heavyweight Championship belts are just a few of the prizes with over $10 million that will be given out for this promotion. McMahon was clear that the partnership will benefit not only the fans, but also Texas students.
“This partnership will provide fans an opportunity to win once-in-a-lifetime WWE experiences,” McMahon said. “We are also proud to partner with the Texas Lottery and generate substantial funds for educational programs in Texas.”
The partnership with the lottery comes months after announcing that WrestleMania 32 will be taking place inside of AT&T Stadium in April 2016. The stadium will mark the largest venue that the company has ever tried to fill and both McMahon and Chief Brand Officer of the Cowboys Charlotte Jones Anderson were adamant that they would fill it up.
“We have been eyeing Dallas since the stadium went up,” McMahon said. “We want to break that record.”
But which record? There are two possibilities.
The record attendance for WrestleMania is 93,173 people which was set at the Pontiac Silverdome in 1987. The highest attendance for an event at AT&T is 104,793 for a George Strait concert in 2014.
Whichever record WWE meant, Anderson was quick to make her hopes known.
“We want to break records,” Anderson said. “We want to have our largest crowd and WrestleMania’s largest crowd in April.”
Breaking the WWE attendance record seems to be very possible with all of the extra seating that can be added to the stadium floor. The AT&T record will be a much tougher task to accomplish.
With all the pomp and circumstance of a WrestleMania, a larger stage is required. Rather than increase the ring, a larger entrance ramp will be created.
Judging by the recent ramp sizes in San Francisco and New Orleans, such a large portion of this indoor stadium will be covered that it will be nearly impossible to reach the George Straight record.
That aside, WWE will break their own record on the way to an incredible time leading up to WrestleMania. Fan Axxess, NXT, the WWE Hall of Fame Ceremony, and many more events will descend on the Dallas area in April to whet the appetites of fans until the largest WrestleMania of all time takes place on Sunday April 3.
Whatever the case, WrestleMania season begins after the conclusion of Sunday’s Hell in a Cell pay-per-view. So wrestling fans get ready.
The lottery tickets will go on sale starting Nov. 16 while tickets to WrestleMania will be available to the public on Nov. 6.