DALLAS — Global sports entertainment leader Topgolf today announced it has distributed its hit original video series, “The Hook,” starring Charles Kelley, one-third of multi-PLATINUM trio Lady Antebellum, on Prime Video through the Amazon Video Direct service.
“The Hook,” produced by INE Entertainment in partnership with Topgolf, launched on topgolf.com last year and gained more than 8.5 million views. It features Kelley with his family and well-known friends, such as Darius Rucker, Hope Solo and Kelsea Ballerini, in a variety-style show, highlighting Kelley’s three favorite things – golf, music and friends. The episodes include live music performances, Topgolf-style competition and quick-fire challenges between celebrity guests.
“The Topgolf brand embodies so much more than golf – we’re bringing friends, families and even strangers together to create unforgettable shared experiences – and our original content captures that perfectly,” said Topgolf Media President YuChiang Cheng. “We’re proud to join the ranks of brands like Starbucks and Red Bull that are producing Hollywood-quality, engaging content for their fans.”
Topgolf’s new Prime Video collection will soon be home to even more original video content, including “In Focus,” a series about the heartwarming stories of Topgolf guests and associates, and “Topgolf Tour,” highlighting Topgolf’s search for the world’s best Topgolf duo.
To watch Topgolf content on Prime Video or Fire TV, visit amazon.com/v/Topgolf.