Highlights of the deal include sponsorship exclusivity in the imported beer category for Corona Extra; prominent in-stadium signage; use of the Rams’ logos and other marks on packaging and point-of-sale; sponsorship of stadium Replay Feature bumpers; in-stadium and gameday activations; and presenting sponsorship of the new party zone Corona Beach House experience on the east side of the stadium complete with perfect “Find Your Gameday Beach” moments for fans.
Corona Extra will serve as the presenting sponsor for Rams’ season-opener on August 13, which will be the first Rams game in Los Angeles in 22 years and will feature exclusive Corona gameday videos. The brand also will be integrated into the Rams’ Hispanic Heritage Month program in October.
“We couldn’t be more proud to help welcome back the Rams to their hometown of Los Angeles,” said Jim Sabia, chief marketing officer for Corona Extra and Constellation Brands beer division. “Corona Extra has been teaming up with Angelenos each football season to find their gameday beach, and we can’t wait to cheer on the Rams with fans in their homes and in the stadium this year.”
“As we return home to Los Angeles and kick off the season on August 13, we are pleased to team with Corona Extra to enhance the gameday experience for our fans,” said Mike O’Keefe, Los Angeles Rams vice president of corporate partnerships. “Corona Extra is a brand that resonates with people across this dynamic and diverse region and we are excited to work with them to celebrate our fans’ passion for Rams football.”
The Rams’ season kick off also will mark the introduction of Corona Extra draft to the Los Angeles market. Already available in the traditional 12 oz. bottle, 7 oz. bottle and 12 oz. and 24 oz. cans, draft has only been available in select markets throughout the U.S.
About the Los Angeles Rams
The Los Angeles Rams – Los Angeles’ original professional sports team – stand as one of the oldest franchises in the National Football League and since its founding in 1937, have garnered three World Championships and sent 29 of its members to the Pro Football Hall of Fame. As a professional sports team, the organization is committed to being a valuable civic partner and serving the greater Los Angeles area 365 days a year. For more information visit www.therams.com and follow the Rams on Facebook and Twitter, @RamsNFL.
About Corona Extra
Corona Extra is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. The refreshing flavor and carefree attitude of Corona have made it the #1 imported beer in the U.S. and the #5 beer brand overall. Corona has been helping consumers “Find their Beach” in the U.S. since 1981.
Corona Extra is exclusively brewed, imported and marketed by Constellation Brands for the U.S. market.
About Constellation Brands
Constellation Brands (NYSE: STZ and STZ.B) is a leading international producer and marketer of beer, wine and spirits with operations in the U.S., Canada, Mexico, New Zealand and Italy. In 2015, Constellation was one of the top performing stocks in the S&P 500 Consumer Staples Index. Constellation is the No.3 beer company in the U.S. with high-end, iconic imported brands including Corona Extra, Corona Light, Modelo Especial, Negra Modelo and Pacifico. The company’s beer portfolio includes Ballast Point, one of the most awarded craft brewers in the U.S. Constellation is also the world’s leader in premium wine, selling great brands that people love, including Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West, Franciscan Estate, Ruffino and Jackson-Triggs. The company’s premium spirits brands include SVEDKA Vodka and Casa Noble Tequila.
Based in Victor, N.Y., the company believes that industry leadership involves a commitment to brand building, our trade partners, the environment, our investors and to consumers around the world who choose our products when celebrating big moments or enjoying quiet ones. Founded in 1945, Constellation has grown to become a significant player in the beverage alcohol industry with more than 100 brands in its portfolio, sales in approximately 100 countries, about 40 facilities and approximately 9,000 talented employees. We express our company vision: to elevate life with every glass raised. To learn more, visit www.cbrands.com.
SOURCE: Los Angeles Rams Press Release